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5 Tips for Crafting a Strong Headline for Print Marketing
Every one of your print marketing pieces needs at least one headline. Headlines get attention, get your primary benefits across and lead your prospects to a sale. Here are five tips for creating strong headlines your print marketing deserves: 1. Grammar Counts In Headlines In Print Marketing Experts suggest subject-verb-object (Jack reaches goal!) is the [...]
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Marketing Tips, print marketing
10 Vital Printed Sales Materials
Sales materials are crucial in making a good first impression. These printed pieces typically lead the way for the salesperson asking for an appointment, setting up a consultation or offering a quote. Branded sales materials help remind customers of your overall marketing message, unifying your advertising pieces and making your marketing dollars stretch further. Professional [...]
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Create Urgency with A Direct Mail Campaign
When it comes to getting prospects to buy, marketers should turn to direct mail campaigns to help create urgency. Direct mail postcards and self mailers can reach people who are on email and Internet overload and move them from awareness to purchase. To make the most of your postage, send out branded direct mail campaign [...]
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Marketing Tips, print marketing
Coupons for Print Marketing
Coupons are a vital part of any print marketing campaign because they’re portable, memorable, and customers are much more likely to keep them around for future use. Coupon printing can be compatible with just about any industry and every budgetary limitation. Customers can toss these coupons in their purses and binders to save for later—in [...]
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Marketing Tips, print marketing
Printing Marketing Tips for Sales Professionals
Many business people make the mistake of separating sales from print marketing campaigns as if they were two unique ways of connecting with consumers. In truth, the best salespeople make use of both interpersonal skill as well as print marketing strategies. Think about how much more trustworthy and reliable an organization’s membership looks if they [...]
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Marketing Tips, Variable Printing
5 Ways to Use Variable Imaging in Print Marketing
Variable-data printing (VDP) (also known as variable imaging or variable-information printing VI or VIP) is a form of digital printing, including on-demand printing, in which elements such as text and images may be changed from one printed piece to the next, without interrupting the printing process and using information from a database or external file. [...]
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Creative Uses of Variable Imaging in Print Marketing
We often hear about the advancements being made online, but what about offline? In the past few years, digital printing – specifically variable information or variable imaging printing – has taken paper collateral to a new level. With variable imaging printing, the image that is printed can change from one page to the next as [...]
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Offer is Key in Direct Mail Marketing
When you develop a direct mail campaign, the only way you’ll drive readers to make purchases is with your call to action. If this attention-grabbing headline or conclusion fails to make an instant impact, your efforts may not produce the returns you want. To bring your reader to action, include offers in your direct mail [...]
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Marketing Tips, print marketing
Newsletter Printing for Small Businesses
Newsletter printing is a fantastic option for advertising in every industry because it offers so many opportunities to entertain, excite, and inform consumers. Whether you want to include a lot of pictures, or information-rich text content, a newsletter can hit every mark in a way that’s memorable. Newsletter Printing Needs Vivid, High-Quality Images One great [...]
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Marketing Tips, print marketing
Tips for Creating a Great Print Newsletter Layout
While good content should always be the priority in a print newsletter, layout and a good design create interest and maintain readability, which will keep your prospects and customers reading about your products and services longer. Be Consistent in Your Print Newsletter Design Consistency is critical in newsletter design. A haphazard graphic, changing color schemes [...]